The Power To Surprise
KIA - a maker of quality vehicles for the young-at-heart - was founded in 1944 and is South Korea’s oldest manufacturer of motor vehicles. Over 2.5 million KIA vehicles a year are produced in 15 manufacturing and assembly operations in ten countries, which are then sold and serviced through a network of distributors and dealers covering 172 countries. Currently KIA has over 47 000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an offi cial automotive partner of FIFA - the governing body of the FIFA World Cup™. KIA Motors Corporation’s brand slogan - “The Power to Surprise” - represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
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